Unfre in Restaurant & Kitchen Workwear

Kitchens destroy clothing. Hot grease, knife slips, industrial laundry, twelve-hour shifts, sweat, steam, hot dish water. A line cook cycles through chef coats faster than any other working tradesperson the brand sells to. A working pastry shop runs through aprons faster than that. Unfre Kitchen is the brand's kitchen-apparel line. Heavy cotton chef coats with reinforced seam construction. Aprons in working canvas with bartacked pocket corners and replaceable neck straps. Working trousers in the same cotton-canvas as the trade line, cut for movement. Side towels that survive a steam cabinet. The repair voucher applies. A coat with a knife slice across the front is a coat that gets a panel replacement and goes back to the line, not to the bin. The construction discipline is the same. The cut is different. Working line cooks need range of motion and pocket placement that a coverall does not provide. Working pastry chefs need fabric that wicks at the cuff and survives flour wash. The brand worked with a small panel of working chefs, line cooks, sous chefs, and pastry chefs in three cities to spec the line. The result is not couture. It is working apparel built for the working kitchen. The buyer is the working chef, the line cook, the prep cook, the pastry chef, the working caterer. Procurement at a hotel kitchen is a different conversation. The brand is having that conversation too, but the working buyer comes first. The argument is the math the working chef has already done. A $190 chef coat that lasts three years is cheaper than four chef coats at $55. Add the repair voucher and the coat lasts five. Add the construction discipline and the coat survives what kitchen laundry does to it. Same proposition as the trade line, tuned for the kitchen.